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Research papers

Leveraging data and adding value

This paper describes how 3M utilized an award-winning frequency marketing program, Reminder Service, to increase learning and add to customer value. Recognizing the potential value of the data being collected on consumer behavior, 3M solicited...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Paulette Goggins, Joán E. Palmquist
September 1, 2000
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Citation

Goggins and Palmquist (2000a, September 01). Leveraging data and adding value. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/leveraging-data-and-adding-value